12 Days Campaigns, Cont. - Days 4-6
I started a post yesterday regarding MCM Electronics’ 12 Days of Savings email campaign it sent out last year. The first post discussed messages one, two and three. And today we look at messages four, five and six.
The forth message was sent the day after the third message, Wednesday, Dec. 5
The fifth message was sent Thursday, Dec. 6
And the sixth message was sent Friday, Dec. 7
As you can see, MCM Electronic offers different products each day, but also promotes its interactive flyer and holiday gift guide in every message. And the really interesting aspect of this campaign is that it sent the messages every day during the week, but it skipped weekends.
Knowing when customers open and respond to messages is key to holiday success, and it’s something to keep in mind as you plan your campaigns.
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