March 2013 Email Client Market Share

Thursday, April 11, 2013 Listrak 0 Comments

Travis Buck


According to a recent study by litmus, the iPhone reigns supreme with a 23% market share. Add the iPad with 11% and Android with 8% and that means at least 42% of opens are occurring on mobile devices. That’s an astonishing 330% increase over the past two years! Further proof you really need to consider how recipients interact with your email. Where interaction has historically been done with the click of a mouse, more often it’s now being done with the touch of a finger. More white space, larger text, bigger buttons and responsive design should be considered when designing an email.


Here are the numbers:



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Creative: Social Media Promotion

Tuesday, April 02, 2013 Listrak 0 Comments

Travis Buck
Here are two nice examples of social media promotion I’ve received in my inbox recently.
Barnes & Noble
I like the message in this email. Instead of the standard “follow us” it leads with “Don’t keep it to yourself!”. In other words they’re asking you to join the community and start interacting instead of just being a follower.
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Abercrombie & Fitch
I haven’t seen many retailers promote Instagram but in this case A&F has created a photo contest via Instagram. It’s an interesting idea and it makes me wonder what kind of response they’ll get out of it. There is one thing that bothered me about it though. For the life of me I couldn’t figure out what the incentive is? I saw no mention of any prizes after clicking through. On the details page it does say “You are encouraged to follow the @Abercrombie Instagram account to see updates and announcements regarding the Challenge”. In my opinion I think they’d be better served giving people a clear incentive to participate up front.
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