Shocking Statistics from Return Path’s Email Intelligence Report

Tuesday, February 26, 2013 Listrak 0 Comments

Megan Ouellet
Still relying on the old batch and blast email strategy? If so, it’s time to re-evaluate your sending procedures and email campaigns.
While e-newsletters are an easy way to get your message out to a mass audience, Return Path found that the vast majority - 70% - of spam complaints are actually legitimate newsletters, offers, and notifications that people are no longer interested in receiving.
And if that’s not bad enough, the report also found marketers  account for a disproportionate amount of all email that is caught in spam traps—60%.
Complaints + Spam Traps = Lower Inbox Placement
It’s time to stop spamming your marketing messages out to everyone and start targeting recipients with relevant, timely, and triggered messages.
I can show you how. Let me know what questions you have or if you want to see how our eCommerce email marketing solutions can help you engage your audience.